mercibeaucoup's kooky collection is EXACTLY what I love about fashion. It doesn't take itself too seriously, is fearless and brings back childhood memories of plush, happy shapes and everyday adventures. If only I could have (afford) this entire collection.
mercibeaucoup is Japanese fashion brand created by the designer Eri Utsugi. mercibeaucoup is known for it's quirky design aesthetic, bold shapes, bright colors and patterns.
View the entire collection: www.mercibeaucoup-collection.com
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